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Should I share on LinkedIn if I own my own business?

Hello Incognito family! I started a new company and I am worried my employer might take it the wrong way if I start posting information, add it as a current position, and whatnot. I have no plan of leaving the company I am at, but I also want to make sure I am doing what I can to leverage social media.

Thoughts? Should I meet with them to talk about it? Or is this a “ask for forgiveness later” type of situation?